Is your lipstick relationship complicated? Then it’s time to Meet Matte Hughes, our collection of liquid lipsticks that come in 18 swoon-worthy shades. With a matte finish and long-lasting formula, your...

  Lip stains to up your gloss game for a perfect mix of stain and shine! With a uniquely flexible formula, theBalmJour starts as a gloss, finishes as a stain,...

Creamy yet lightweight, these glow-getters can be worn alone on the eyes, cheekbones and cupid's bow for an intense highlight. Add some sheen to your favorite lip colors by dabbing...

With a powerful dose of stay-all-day pigment, the Balm's Plump Your Pucker Lip Gloss is the perfect gloss to complement your look. Infused with marine collagen and vitamin E, this...

  Lip stains to up your gloss game for a perfect mix of stain and shine! With a uniquely flexible formula, theBalmJour starts as a gloss, finishes as a stain,...

  Lip stains to up your gloss game for a perfect mix of stain and shine! With a uniquely flexible formula, theBalmJour starts as a gloss, finishes as a stain,...

With a powerful dose of stay-all-day pigment, the Balm's Plump Your Pucker Lip Gloss is the perfect gloss to complement your look. Infused with marine collagen and vitamin E, this...

Lip stains to up your gloss game for a perfect mix of stain and shine! With a uniquely flexible formula, theBalmJour starts as a gloss, finishes as a stain, and...

With twelve eye-popping shades, this sun-kissed shadow palette is sure to turn heads! From au naturale to risqué, create looks that are ready to bare it all. Formulated with triple-milled...

Introducing SmokeBalm Vol. 4, an exclusive new eyeshadow palette that’s sure to get you fired up! These blazing shades seamlessly fuse together to add some flare to your look. Featuring...

Introducing Furrowcious, a fierce collection of eyebrow pencils from theBalm Cosmetics! Effortlessly tame unruly brows with the pencil's slim retractable tip, and smudge-proof formula. Create a work of 'arch' by...

Creamy yet lightweight, these glow-getters can be worn alone on the eyes, cheekbones and cupid's bow for an intense highlight. Add some sheen to your favorite lip colors by dabbing...